A business plan does not need to be a huge document.  It should be clear and focussed on how the product or service is going to get to market, why the product will be successful and the potential profits to be made.  It is not a technical specification or user manual, this information should be provided separately. The business plan should include the following elements:

1. A title page giving the company name, the date of production of the report.
2. A contents page, which will show the main headings, and any appendices or references.
3. An introduction, which will include the brief for the competition.
4. A executive summary of the enterprise, this is a summary of every thing in the report and it is probably a good idea to write it last and pick out the key points from the body of the report.
5. The market opportunity.  Define the opportunity for your product or service, perhaps a need or situation that you have identified in your every day life, or have discovered through surveys, include evidence in the appendices. 
6. What is your product’s or service’s Unique Selling Point? How does it differ from anything else currently available, give examples of other products and services, or any case studies that you may have.  
7. Who the end users will be and where they will use the product or service.  Make sure that you explain what your customers’ priorities and needs will be, include any market research data that supports this. 
8. Identify the route your product or service might take to get to market.  Will you sell the idea to another company so that they can take ownership of the whole project?  Will you enter into partnerships with companies skilled in the technologies that you may be using to help you develop your idea, but maintain control?  Will you sell yourself to financial backers so that you can maintain complete control over all the developments in your product, by purchasing the technologies that you require? Remember that the idea must be feasible within 10 years.
9. Give an indication of prices and any profit margins that you plan to achieve.  This will be more difficult as new technologies can be very expensive to develop, however, you may want to think about the types of business partnerships that you could enter into to get your product to market and begin to recover the development costs.
10. An action plan showing on how you will get your end product to market.  Give some timescales, and identify people and businesses that you will need help from.
11. Make sure that you include information on your responsibility to ensure that the environmental impact of making using and disposing of your product is kept to a minimum.
12. Ensure that any reference to other people’s work is acknowledged by giving details of the sources of your information in the appendices.